Anyone who designs and/or develops software should check out this video. Yes, it’s long at just over 1 hour, but it’s worth it. Cabel Maxfield Sasser is a co-founder of Panic. In this presentation he talks intimately and very honestly about how Panic designs their beautiful software and the decisions they have to make in doing so. The presentation covers much of the company’s history but focuses mostly on their most recent undertaking, Coda.

Cable offers the slide deck in native Keynote format and the Photoshop document demo’d in the presentation.