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January 2008
The Archives
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General
Thinking About Your Audience
Scott Burken recently wrote on the topic of “personas” for his audience. He gauges the value of his content against the perspective of four imaginary people: The curious neophyte. If someone at random walked in off the street would any of this make sense? Would they keep reading/listening? The expert asshole. What if the person [...]
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General
Good Customer Service = Don’t Answer the Phone?
I took this photo while wine tasting in Sonoma last weekend. It was taken at the Teldeschi winery. Um, it’s pretty damn clear that they don’t care about customer service. Not only is the phone elevated above the heads of employees, but it’s like a 20-year-old model and receiver is duct-taped to the base. What [...]
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General
Vote for These Jones Soda Labels
My cousin emailed soliciting votes for his daughter. He submitted her photo to Jones Soda in hopes of seeing her on a bottle or two of the sweet cane sugar drink. Vote for Izzy! I followed Curt’s lead and added a photo of my Redbone Coonhound. Vote for Rusty! ps. I authored this post using [...]
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Technology
Merge My Yahoo! and Y! Mail
I use Yahoo! Mail every day. Scratch that, I use it every hour… really, at least every 10 minutes. In contrast, I haven’t used My Yahoo! in over a year. I think that the major reason I don’t use it is that’s out-of-sight and out-of-mind. I keep a dedicate tab open at all times for [...]
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Technology
Get Text-only Directions from Google Transit
Last week on the official Google Blog, one of the contributors wrote about Public transit made easy. In hopes to draw more transit agencies onto the platform, the author promotes Google’s textual directions as applicable for the blind who use screen readers as well as promoting the Google Transit Feed Spec, written than none other [...]
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