HTC is one of our (Extractable’s) newest and hippest clients. Today they launched a new smartphone. Since we maintain their web site, we worked with the client for the last few weeks to develop content and a strategy for the launch online.

As expected, the launch was picked up by all of the gadget blogs. It’s cool to be behind the scenes of something that’s considered to be “cool” like this.

• Gizmodo
• Engadet
• MobileCrunch